Is Pandora real jewelry?

Excuse me, could you please clarify whether Pandora is considered to be genuine jewelry or not? I've heard mixed opinions about the brand and its products, and I'm trying to understand if Pandora's jewelry pieces are made with high-quality materials and craftsmanship, or if they are more akin to costume jewelry. I'm interested in purchasing a Pandora piece as a gift, but I want to make sure that it's a valuable and long-lasting investment. Thank you for your time and assistance in this matter.