Why is Pandora jewellery so expensive?

Could you please explain why Pandora jewellery carries such a hefty price tag? I've noticed that many of their pieces are quite intricate and beautifully crafted, but I'm curious about the specific factors that contribute to their high cost. Is it due to the quality of the materials used, the intricate design work, or perhaps a combination of both? Additionally, do they have any special production processes or unique marketing strategies that also factor into the final price? I'm eager to gain a better understanding of what sets Pandora apart and justifies their premium pricing.