What brand is most famous in China?

I'm curious, when it comes to the vast market of China, which brand stands out as the most famous? Is it a local powerhouse that has captured the hearts and minds of the Chinese consumers, or perhaps a global giant that has successfully penetrated the market? What factors have contributed to this brand's fame, and how has it managed to maintain its status as a top-tier player in the highly competitive Chinese market? Could you elaborate on the brand's unique selling points, and perhaps share some insights into its marketing strategies and consumer appeal?