Why do people not use Pandora?

Why is it that despite Pandora's extensive music library and customizable radio stations, many people still choose not to use the platform? Could it be due to the lack of exclusive content or the limited social features compared to other streaming services? Perhaps users are deterred by the ads that interrupt their listening experience, or they simply prefer the user interface of a competitor. Understanding the reasons behind Pandora's underutilization can help the company address these concerns and potentially attract more users.