Why are Pandora bracelets so special?

I'm curious to understand, what makes Pandora bracelets stand out from other jewelry pieces on the market? What unique features or qualities do they possess that capture the hearts and minds of so many people? Is it the intricate designs, the use of high-quality materials, or something else entirely? I'd love to gain a deeper understanding of what sets Pandora apart and why so many people are drawn to their bracelets.