How can a CoinDesk journalist contribute to the valuation of the parent company?

How can a CoinDesk journalist effectively contribute to the valuation of the parent company? Are there specific ways they can gather and report on data that would impact the company's worth? How does their role in providing accurate and timely information on the cryptocurrency market and industry trends play into the overall valuation of the parent company? Is there a direct correlation between their work and the company's success and value?