How profitable is boba?

I'm curious to know, how profitable is the boba business? As someone with an interest in the world of finance and cryptocurrency, I understand that many ventures require careful analysis of potential revenue streams and profit margins. Could you provide some insight into the profitability of opening a boba shop? What factors would one need to consider in order to make a successful investment in this area? Is the demand for boba on the rise, and how does that affect the potential for profitability? Additionally, are there any specific challenges or risks associated with entering the boba market that potential investors should be aware of?