Can you tell me who is responsible for distributing Celsius energy drinks? I'm interested in understanding the supply chain and distribution network behind this popular energy drink brand. Is it a major beverage company, a smaller independent distributor, or perhaps a direct-to-consumer model? I'd appreciate any insights you can provide on this topic.
            
            
            
            
            
            
           
          
          
            5 answers
            
            
  
    
    Andrea
    Mon Aug 12 2024
   
  
    Celsius Holdings and PepsiCo have recently revised their partnership agreement, marking a significant shift in their collaboration. The updated deal outlines a new strategy for PepsiCo, the prominent US beverage conglomerate, to distribute Celsius's energy drinks across the nation.
  
  
 
            
            
  
    
    KDramaLegendaryStarlight
    Mon Aug 12 2024
   
  
    This revised partnership underscores the growing recognition of Celsius's products within the health-conscious consumer market. PepsiCo's extensive distribution network and marketing prowess will undoubtedly bolster Celsius's brand presence and market reach.
  
  
 
            
            
  
    
    CloudlitWonder
    Mon Aug 12 2024
   
  
    The decision to modify the deal reflects both companies' commitment to adapting to evolving market trends and consumer preferences. By partnering with Celsius, PepsiCo is diversifying its product portfolio and tapping into the growing demand for functional beverages.
  
  
 
            
            
  
    
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