How much is a Celsius drink worth?

I'm curious, how does one even put a price tag on a Celsius drink? Is it measured in dollars per bottle, or perhaps a more unique valuation method considering its health benefits and cooling properties? It's an intriguing question, as Celsius has gained popularity among fitness enthusiasts and health-conscious individuals alike. But, at the end of the day, how much is a Celsius drink truly worth? Is it simply the cost of ingredients and production, or does it hold a higher value in terms of the energy boost and hydration it provides? I'm eager to hear your thoughts on this.