Why is Celsius drink so popular?

Why is the Celsius drink gaining so much popularity in recent years? What are the key factors that have contributed to its surge in demand? Does it have anything to do with its unique blend of vitamins, minerals, and amino acids? Or is it simply because of its effective energy-boosting properties? Furthermore, how does Celsius compare to other energy drinks on the market in terms of ingredients, taste, and overall health benefits? Is there a specific demographic that prefers Celsius over other options? I'm curious to know the answers to these questions and more.