How to find the aura?

I'm curious, how exactly does one go about finding the aura that surrounds a particular cryptocurrency or financial asset? Is it a tangible quality that can be measured, or is it more of an intangible feeling that one develops through experience and intuition? Are there any specific tools or methodologies that investors use to identify and evaluate the aura of a cryptocurrency or financial asset? And ultimately, how does the aura of an asset factor into investment decisions and the overall success of a portfolio?