Why do people buy boba?

I'm curious, why do people seem to be so drawn to boba drinks? Is it just the sweet, refreshing taste that keeps them coming back for more? Or is there something deeper at play, perhaps a cultural phenomenon that's driving the popularity of these bubble tea beverages? I'd love to hear your thoughts on the reasons behind the booming boba trend, and whether you think it's just a fleeting fad or something that's here to stay.