Who pays for the wedding dress?

Excuse me, but I couldn't help but notice the mention of a wedding dress in the conversation. It's a common topic in wedding planning, and I'm curious to know - who typically pays for the wedding dress? Is it the bride's family, the groom's family, or does it vary depending on cultural or personal preferences? I'm sure there are many different perspectives on this matter, and I'd love to hear your thoughts on who foots the bill for this important piece of attire.