How to choose a load balancer?

When it comes to selecting a load balancer, there are several key factors to consider. Firstly, what is the intended use case for the load balancer? Will it be handling web traffic, API requests, or something else? Additionally, it's important to consider the scalability of the load balancer, as your traffic volume may increase over time. You should also look at the performance metrics and capabilities of the load balancer, such as its ability to handle concurrent connections and its failover mechanisms. Finally, consider the cost and ease of deployment of the load balancer, as well as any additional features or integrations it may offer. With these factors in mind, how would you recommend going about choosing the right load balancer for your needs?