What is Apple's bounce rate?

Could you please elaborate on what exactly is meant by Apple's bounce rate, and why is it an important metric for understanding the company's online performance? Is it a measure of visitors who leave the Apple website immediately after landing on a page, or does it encompass a broader range of user behavior? Additionally, how does Apple's bounce rate compare to industry benchmarks, and what strategies might they employ to improve it in order to enhance the overall user experience and drive conversions?