Where is the best place to buy a domain name?

I'm curious, where would you recommend as the most suitable location to purchase a domain name? Is there a particular platform or website that offers better deals, more variety, or higher security compared to others? Are there any specific factors I should consider when choosing where to buy my domain name? Is it essential to opt for a reputable and trusted source to ensure a smooth and hassle-free experience? I'm looking for a comprehensive yet concise answer that can guide me in making an informed decision.