How did brc-20 become popular?

Could you elaborate on the reasons behind the surge in popularity of brc-20 tokens? What factors contributed to their widespread adoption and recognition within the cryptocurrency community? What unique features or benefits does brc-20 offer that set it apart from other token standards, making it a preferred choice for developers and investors alike? I'm curious to understand the driving forces behind its rise in popularity and how it has managed to carve out a niche for itself in the competitive landscape of blockchain technology.