Is Dora a franchise?

Could you clarify for me, is Dora being referred to as a potential franchise in this context? Typically, a franchise refers to a business model where an individual or group purchases the rights to use a company's brand, trademarks, and business systems in exchange for a fee. So, is Dora being discussed as a brand or concept that could potentially be licensed out to multiple owners or operators in a similar manner? Or is there some other context in which Dora is being considered a franchise that I'm not aware of?