Can a regular person buy from Alibaba?

I'm curious, is it possible for an ordinary individual to purchase goods or services from Alibaba, the global e-commerce giant? I've heard of businesses utilizing their platform for wholesale and B2B transactions, but I'm wondering if a regular person, like myself, can also shop on Alibaba for personal use. Are there any restrictions or limitations that I should be aware of when making a purchase as an individual consumer on Alibaba?