Who is the target audience of REI?

Who exactly is REI aiming to reach with their offerings? Are they focused on seasoned investors in the cryptocurrency space, or are they also looking to attract those who are new to the world of digital assets? Are they catering to individuals who are interested in long-term investments, or are they more focused on traders seeking short-term gains? Understanding the target audience of REI is crucial in assessing the relevance and potential impact of their products and services.