What does srp mean in retail?

Excuse me, could you clarify for me what exactly does "SRP" mean in the context of retail? I've come across this term in several industry reports and discussions, but I'm not entirely sure how it fits into the retail landscape. Is it a pricing strategy, a specific type of product, or perhaps a technology used in the retail industry? I'd appreciate it if you could elaborate on the meaning and significance of "SRP" in retail.