Why is Bora Bora so popular?

I'm curious, could you please elaborate on why Bora Bora has become such a popular destination for travelers? Is it simply the stunning beauty of the island's turquoise lagoons and lush greenery, or are there other factors contributing to its widespread appeal? Are there specific activities or experiences that visitors tend to enjoy while in Bora Bora, and how do these factors contribute to its reputation as a must-visit paradise?