Who is Trader Joe's target audience?

Trader Joe's, a beloved grocery chain known for its unique product offerings and affordable prices, has cultivated a loyal following among a diverse group of shoppers. But who exactly comprises their target audience? Are they catering primarily to health-conscious millennials seeking organic and non-GMO options? Or do they appeal more to budget-conscious families looking to stretch their dollar while still enjoying high-quality food? Could it be both, or perhaps an entirely different demographic altogether? Join us as we delve into the question, 'Who is Trader Joe's target audience?'