Why do rappers buy VVS?

Why do you think so many rappers are investing in VVS diamonds and cryptocurrency? Could it be because they see the potential for high returns on their investments? Or could it be a way for them to show off their wealth and status to their fans and peers? Perhaps they're simply looking for new and exciting ways to diversify their portfolios? I'd love to hear your thoughts on why this trend seems to be gaining popularity among the rap community.