How to do sleepless AI airdrop?

As a keen observer in the cryptocurrency and finance landscape, I'm curious to know the specifics of conducting a successful sleepless AI airdrop. Could you elaborate on the steps involved in ensuring a seamless distribution of tokens or assets? It would be invaluable to understand the preparatory measures, technical requirements, and marketing strategies that typically accompany such a campaign. Additionally, I'm interested in knowing how to ensure the security and fairness of the airdrop, as well as any best practices or pitfalls to avoid. Your insights would greatly assist in navigating this intricate process.