Why did Atlassian buy loom?

Could you elaborate on the rationale behind Atlassian's acquisition of Loom? Was it a strategic move to expand their collaboration and communication tools, or did they see potential in Loom's video messaging capabilities? How does this acquisition align with Atlassian's long-term goals and vision? Did they encounter any challenges in the process of integrating Loom into their product line? Understanding the 'why' behind this acquisition could provide valuable insights into the evolving landscape of remote work and collaboration tools.