Why is Bogotá so famous?

Could you elaborate on the reasons behind Bogotá's renown? It seems to captivate travelers and locals alike, yet I'm curious to understand the specifics. Is it the vibrant culture and rich history that draws people in? Or perhaps the thriving economy and bustling business district? Could it be the stunning natural beauty surrounding the city, from lush green mountains to pristine lakes? Maybe it's the unique blend of traditional and modern elements, reflecting Bogotá's diverse population. Whatever the reasons, I'm eager to learn more about why Bogotá has earned its reputation as a must-visit destination.