Why do people use loom?

Could you elaborate on the reasons why individuals and businesses alike choose to utilize Loom? Is it due to its ease of use, the security measures it offers, or perhaps the range of functionalities it provides? I'm curious to understand the driving factors behind the adoption of Loom in the cryptocurrency and finance space. Could you also highlight any specific advantages that Loom has over other similar platforms, and how it addresses pain points in the industry? Additionally, is there a growing trend towards Loom's usage, and if so, what are the main catalysts behind this trend?