Why is Loom successful?

Could you elaborate on the key factors behind the success of Loom? As a project focused on privacy-enabled scalability, how has it managed to gain such widespread adoption and recognition in the cryptocurrency and finance community? What specific features or technological advancements have contributed significantly to its rise? Furthermore, how has Loom's approach to collaboration and partnerships with other projects and enterprises helped drive its growth and popularity? Understanding these aspects would provide valuable insights into the overall success story of Loom.