What happens if you get scammed on Coinbase?

Could you elaborate on the potential consequences and steps to take if an individual falls victim to a scam on Coinbase? Understanding the implications and available recourse is crucial for any crypto investor. What are the typical scenarios where scams occur on Coinbase? How does the platform usually handle such incidents? And, importantly, what preventative measures should users adopt to safeguard themselves against such frauds? A detailed response would greatly assist in navigating the complexities of cryptocurrency investments.