When was the b2bx Exchange launched?

Can you provide a brief overview of the timeline surrounding the launch of the b2bx Exchange? I'm particularly interested in understanding the context in which this platform was introduced into the cryptocurrency market. I understand that timing can be crucial for such ventures, and I'm keen to grasp the strategic positioning behind the decision to go live with this exchange. Was it a response to a specific market trend or opportunity? Or was it a part of a broader strategic plan? Clarifying these details would help me gain a deeper understanding of the b2bx Exchange's positioning and significance within the broader cryptocurrency ecosystem.