How do you advertise crypto?

Could you elaborate on how you approach advertising cryptocurrency? Given the volatile and sometimes complex nature of the market, I'm curious about your strategies. Do you utilize traditional advertising methods such as print, TV, or radio? Or do you rely more on digital platforms and social media? How do you ensure that your messaging is clear and understandable to a broad audience, while still maintaining a sense of trustworthiness and authority? Do you have any specific examples of successful campaigns or techniques that have worked well for you? I'd appreciate any insights you could share on this topic.