Where is the CEO of the brain?

As a keen observer of the cryptocurrency and finance landscape, I'm often struck by the complexity and novelty of this rapidly evolving field. One question that has consistently piqued my interest is: Where is the CEO of the brain? We often speak of the CEO of a company, the one who steers the ship and guides the strategic direction. But when we delve into the intricate workings of our own minds, who is the ultimate decision-maker? Is it the rational, logical part of our brain? Or perhaps it's the emotional, intuitive side that holds sway? The question remains: Who or what is truly the CEO of our cognitive capabilities, navigating the complex landscape of our thoughts and decisions?