Why is Bybit popular?

Could you elaborate on the reasons behind the widespread popularity of Bybit? Is it due to its innovative trading platform, which offers a user-friendly interface and a wide range of trading tools and instruments? Or is it the robust security measures that ensure the safety of users' funds and transactions? Perhaps it's the competitive leverage options and low transaction fees that attract traders from all over the world? I'm curious to know what specific factors contribute to Bybit's popularity and how it stands out in the crowded cryptocurrency exchange market.