What is the main reason why some people collect NFTs?

Could you elaborate on the primary motivation behind individuals' enthusiasm for collecting Non-Fungible Tokens (NFTs)? Is it purely a speculative investment, driven by the potential for significant financial gains? Or is there a deeper cultural or artistic value that these digital assets represent? Do collectors view NFTs as a unique way to own and appreciate digital art, music, or other creative works? Are they attracted to the novelty and exclusivity of owning a one-of-a-kind digital asset? I'm curious to understand what drives the surge in popularity of NFT collections among individuals, especially given their novelty and recent entry into the mainstream.