Why did Vega stop making protein bars?

Could you elaborate on the reasons behind Vega's decision to discontinue their protein bar production? I'm curious to understand if it was due to declining sales, a change in their overall business strategy, or perhaps an issue with the manufacturing process. Was this a gradual transition, or was it a sudden halt? Also, what impact do you believe this will have on Vega's loyal customer base, and how are they planning to compensate for this loss in product diversity? Additionally, what alternatives are they providing to fill the gap in their protein bar offering?