What is the future near protocol?

Could you elaborate on the potential of the Near Protocol in the near future? As a cryptocurrency and finance professional, I'm particularly interested in understanding its scalability, interoperability, and potential impact on the broader blockchain ecosystem. What are the key factors that make Near Protocol stand out from other blockchain platforms? How do you envision its role in shaping the future of decentralized finance and Web3 applications? Furthermore, what challenges does it face in achieving widespread adoption and sustainability?