Why is the Ox protocol going up?

I've been closely monitoring the crypto market and noticed a significant rise in the Ox protocol's value. Could you explain the key factors behind this upward trend? Is it due to increased adoption by developers and traders? Or perhaps there's a significant upgrade to the platform's technology that has piqued investor interest? Furthermore, what are the long-term implications of this surge, and how might it affect the broader decentralized exchange market? I'd appreciate a detailed breakdown of the reasons behind this upward momentum.