How much did the Nike logo cost?

Could you elaborate on the intriguing question of how much the iconic Nike logo cost? The Nike 'Swoosh' logo, designed by Carolyn Davidson in 1971, has become synonymous with the global sportswear brand. It's fascinating to ponder the financial value of such a recognizable symbol. Did Nike pay a substantial fee upfront for this design? Was it a result of a competitive bidding process? Or perhaps, did the cost of the logo evolve over time, reflecting its growing influence and popularity? Understanding the financial aspect behind this logo's creation and evolution could provide fascinating insights into the world of branding and marketing.