How do I get more people to join my guild?

As a cryptocurrency enthusiast and finance professional, I'm always looking for innovative ways to expand my guild's reach. So, the question that begs to be asked is: how do I effectively attract more individuals to join my guild? Clearly, having a strong understanding of the cryptocurrency landscape and its underlying financial principles is crucial, but what are the practical steps I can take to lure in potential members? Is it through social media outreach? Hosting educational workshops? Or perhaps by offering incentives and rewards for joining? The key, I believe, lies in understanding the motivations and interests of my target audience and tailoring my approach accordingly. But how do I do that effectively?