Why use GLM?

As a financial professional delving into the realm of cryptocurrency, I'm often faced with the question of which analytical tools to leverage. Could you elaborate on why one might choose to utilize Generalized Linear Models (GLM) in the context of cryptocurrency and finance? GLMs seem to offer a robust framework for regression analysis, but how specifically do they aid in predicting market trends, analyzing risk, or optimizing portfolios in this dynamic and often volatile environment? What makes GLM a compelling choice compared to other statistical methods?