What are the strengths of GLM?

Could you elaborate on the strengths of Generalized Linear Models (GLM) in the context of cryptocurrency and finance? In particular, how do GLMs excel in handling complex financial data, forecasting market trends, or optimizing investment strategies? Are there specific cases where GLMs have demonstrated superior performance compared to other modeling techniques? Additionally, how do GLMs handle non-linear relationships and outliers in financial data, ensuring accurate predictions and robust decision-making?