What is the advantage of using GLM?

Inquiring minds often seek to understand the merits of various methodologies and frameworks. Could you elaborate on the distinct advantage of utilizing Generalized Linear Models (GLM) in the realm of cryptocurrency and finance? What sets GLM apart from other statistical or machine learning techniques, particularly when it comes to analyzing market trends, predicting price movements, or optimizing investment portfolios? What specific insights or benefits do practitioners gain by employing GLM in their financial endeavors?