What company owns Echelon bikes?

I'm curious to know which company stands behind the popular Echelon brand of bikes. As a cyclist and someone with an interest in the latest trends in the cycling industry, I've noticed Echelon bikes gaining momentum in the market. Their sleek designs and innovative features seem to be appealing to a wide range of riders. However, I'm unaware of the company's ownership structure and background. Is it a startup funded by private investors? Or is it a subsidiary of a larger conglomerate? Clarifying this information would help me understand the brand's positioning in the market and its potential for future growth.