What is the alternative to the OCEAN protocol?

As a seasoned professional in the world of cryptocurrencies and finance, I'm curious to know what potential alternatives exist to the OCEAN protocol. Could you elaborate on the competitive landscape, highlighting some of the key features and benefits that other protocols offer in comparison? With the rapid evolution of decentralized data ecosystems, it's crucial to stay informed about the various options available and how they might align with specific business goals or use cases. What are some of the standout alternatives, and how do they stack up against OCEAN in terms of scalability, interoperability, and overall market adoption?