Where do you store Tezos?

As a seasoned expert in the realm of cryptocurrency and finance, I'm curious to delve deeper into the storage methods of a particular altcoin, Tezos. So, where precisely do you store your Tezos tokens? Do you prefer a hardware wallet for added security, or do you entrust a trusted exchange or software wallet? Are there any specific safety measures you take to safeguard your Tezos holdings? Given the volatile nature of the crypto market, it's essential to understand the best practices for securing one's investments. I'd appreciate hearing your insights on this matter.