Why is Decentraland so popular?

Could you elaborate on the reasons behind the immense popularity of Decentraland? It seems to have captured the imagination of many in the crypto and virtual world communities. Is it the unique concept of a decentralized virtual reality platform that allows users to create, experience, and monetize content? Or is it the innovative use of blockchain technology to provide true ownership and security of digital assets? Additionally, does the thriving economy and social aspects of the platform, such as events, games, and interactions with other users, contribute to its popularity? I'm interested in understanding the key factors that have driven the success of Decentraland.