Why is Blur so good?

Could you elaborate on the merits of Blur? As a cryptocurrency and finance expert, I'm intrigued by its reputation but want to delve deeper into the specifics. What sets it apart from other platforms? Is it the innovative privacy features, or its streamlined transaction capabilities? What makes its technology stand out in today's highly competitive market? And how does it address the concerns around scalability and security that are often associated with blockchain-based solutions? I'm keen to understand the reasons behind its popularity and why investors and users alike seem to favor it.