How high will IOTA go?

I'm curious about the potential of IOTA in the cryptocurrency market. Could you elaborate on the factors that might drive its price up? Given its innovative technology and unique approach to the Internet of Things, do you think it has the potential to reach significant heights? What are the challenges it faces in achieving such growth? How do you compare IOTA's growth prospects to other cryptocurrencies in the market? Could you offer any insights or predictions regarding its future trajectory?