What is om in Binance?

Excuse me, as a cryptocurrency enthusiast, I've come across the term "OM" in relation to Binance, but I'm not entirely clear on what it stands for or its significance. Could you please elaborate on what "OM" represents in the Binance ecosystem? Is it a token, a service, or perhaps a feature? Additionally, how does it integrate with the Binance platform and what are some of its key use cases? Your clarification would greatly assist me in understanding this aspect of Binance's offerings. Thank you for your time and attention to this inquiry.